– by Francis Quamina Farrier
Folks stop me all the time to share some of the things which bother them as citizens of The Cooperative Republic of Guyana, asking me to write about whatever the issue is. John’s issue was about two special days on the Guyanese calendar – Christmas and Independence. Since we are now in the Festive Season I was not surprised that he wanted to bare his soul about some of what bothered him regards this particular year-end Holiday.
“Too commercialized”, he blurted out, regards the Pre-Christmas commercial activities as one of those “Music Carts” went by blasting “All I want for Christmas is You” by Maria Carey. Incidentally, after twenty five years, that very popular Christmas song has finally reached Number One on the charts this year, 2019. Deep inside, I thought to myself that the commercial activities at the end of the year which includes the Christmas Holidays, are all part of the culture of many countries around the world, including our own Beautiful Guyana. Continue reading →
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GUYANA: The Sweet Drink Wars Prestige Competitions: Tie-ins – By Vibert Cambridge
September 12, 2021 – By Vibert Cambridge
Tie-in marketing is an approach in which a company purposefully creates an association between the company, its products or services, and whatever is trending or hot in the collective consciousness at that moment. Since 1956, the hot beverage in British Guiana has been Banks Beer. In 1955, under the slogan “people’s capitalism,” Peter D’Aguiar launched the public company Banks Breweries Ltd, the first brewery in British Guiana. It made good sense as an import substitution. Beer and other malted beverages had previously been imported. Substantial amounts of beer, ale, and stout were consumed in the hot and humid colony.
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