TRAVEL: Caribbean Airlines (CAL} launches new marketing campaign

CAL – Caribbean Airlines

By January 10, 2022

Caribbean Airlines (CAL) today launched its REset Expectations campaign for 2022 and is to conduct a special sale on all destinations, carded for January 15.

Caribbean Airlines CEO, Garvin Medera in a statement today commented: “Surviving the past two years was testimony of our resilience and we are now re-energized. The REset Expectations campaign is the result of feedback from our customers and employees, and validated by sound data. We’ve listened closely to the sentiments, which enabled us to re-focus on enhancing the customer experience.
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In the coming months our customers can look forward to new products and services, all crafted with their needs in mind.  We’re really excited about the planned improvements, and everyone can stay informed via our social media channels and follow us on #RE-calibrate as we Reset Expectations in 2022.

The statement said that one  of the most anticipated features of the new campaign, is the renewal of the airline’s jet fleet; and the entry into service of the Boeing 737-8. The new aircraft has lower fuel and maintenance costs and is outfitted with room for 160 passengers.

In celebration of its 15th anniversary, Caribbean Airlines says it will also reward customers with additional air miles, chances to win free travel and a 15%, 24-hour sale on all destinations, carded for January 15, 2022.
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