Tag Archives: the secretary general of the Caribbean Tourism Organisation (CTO)

Tourism Matters: Welcoming Locals for ‘Staycations’ – By Adrian Loveridge

Commentary: Tourism Matters: Welcoming Locals for ‘Staycations’

– By Adrian Loveridge – Barbados

With the recent reminder by Hugh Riley, the secretary general of the Caribbean Tourism Organisation (CTO) that on average around 30 percent of the entire regional hotel room stock is empty at any given time of the year, it is perhaps even more surprising that greater emphasis is currently not being placed promoting the much heralded ‘Staycation initiative’.

As we enter the long, soft summer period, surely our hoteliers can see the value of filling otherwise empty rooms, even if they cannot command those hefty rates extracted in the winter peak period?       Continue reading

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