Tag Archives: “Greatest Party in Sport”

The CPL’s commercial reality check – By Tony Cozier

The CPL’s commercial reality check –  by TONY COZIER

Photo: The Trinidad and Tobago government has pledged its support for the tournament © Caribbean Premier League

Given the Caribbean passion for cricket and its penchant for revelry, there is no more appropriate location for a T20 tournament than the region.

It was a combination that influenced Digicel, the Irish mobile-phone company long established in the region and in its cricket, to sign a 50-year agreement with the West Indies Cricket Board, originally through Barbados-based merchant bank Verus International, for the ownership of the Caribbean Premier League (CPL).    Continue reading