Tag Archives: Blacks – Bleaching and the Willie Lynch Letter – By Yvonne Sam

Blacks, Bleaching and the Willie Lynch Letter – By Yvonne Sam

Blacks, Bleaching and the Willie Lynch Letter

Yvonne Sam

Black is Beautiful but Bleaching does not guarantee Reaching.

On April 11, 2017 detectives assigned to the Counter-Terrorism and Organized Crime Branch (C-TOC) in Jamaica, seized 78,000 tubes/jars of assorted bleaching creams, and in relation to the find charged the vendor with Breaches of the Pharmacy Act, Food and Drug Act and Customs Act. Skin lightening trends or skin bleaching has continued to be practiced in Jamaica despite governmental crack-down measures.

Individuals especially females with lighter skin are thought to be favoured by the elite, leaving many to seek lightening treatments when looking for employment.  It is also associated with privilege.    Continue reading

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