TED VIDEO: How To Discover Your “WHY” In Difficult Times – By Simon Sinek

What has the coronavirus pandemic taught us about ourselves and our relationships?

In a deeply personal and wide-ranging conversation, leadership expert Simon Sinek shares his own experience caring for his mental health as the world shut down. He discusses why we need to nurture friendships (in both good times and bad), explains why anyone can be a leader — and reveals the secret to discovering your “why” in life. (This virtual conversation, hosted by head of TED Chris Anderson, was part of an exclusive TED Membership event. Visit ted.com/membership to become a TED Member.)

ABOUT THE SPEAKERS        

Simon Sinek · Leadership expert

Simon Sinek explores how leaders can inspire cooperation, trust and change. He’s the author of the classic “Start With Why.”

Chris Anderson · Head of TED

After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.

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