US Football: Nike just thrust Kaepernick back in the spotlight – where he belongs – By Khaled A Beydoun

US Football: Nike just thrust Kaepernick back in the spotlight – where he belongs

No matter how hard the league tries, Colin Kaepernick is still the most important NFL player not in the NFL

San Francisco 49ers outside linebacker Eli Harold (58), quarterback Colin Kaepernick (7) and free safety Eric Reid (35) kneel in protest during the playing of the national anthem before a NFL game against the Arizona Cardinals in Santa Clara, California, 6 Oct. 2016.
 ‘Nike knows that the NFL, and its fan base, is polarized along a number of lines – most potently, political lines.’ Photograph: Kirby Lee/USA Today Sports

With its new ad, Kaepernick is more than just the face of Nike. He remains the face of the very league that blacklisted him

The 2018 National Football League regular season kicks off this week. And the most discussed player in the world of football, and beyond, is one that has been ousted from the NFL for over a year: Colin Kaepernick.

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  • Clyde Duncan  On September 10, 2018 at 2:51 pm

    Trump Goes on the Attack Against Nike After Kaepernick Ad

    POLITICO STAFF

    President Donald Trump went on the attack against Nike on Wednesday morning, after the athletic apparel company debuted controversial former NFL quarterback Colin Kaepernick as the face of its new “Just Do It” marketing campaign.

    “Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!” Trump tweeted.

    Nike’s choice of Kaepernick, who set off the wave of kneeling protests in the NFL, has drawn an outcry from some Americans who have turned to burning Nike shoes and sportswear. The company’s new ad campaign features a close up of Kaepernick’s face in black and white with the words:

    “Believe in something. Even if it means sacrificing everything” written over it.

    The former San Francisco 49ers quarterback has been the face of protesting NFL players since 2016, when he knelt during the playing of the national anthem before games. Despite having appeared in a Super Bowl in 2013, Kaepernick went unsigned last season and did not play in the NFL. With opening games set to kick off this week, Kaepernick remains unsigned and has brought a collusion case against the NFL.

    Trump has long railed against the NFL anthem protests, turning the controversy over the national anthem and racial injustice demonstrations into a political tool to rally his base.

  • Clyde Duncan  On September 10, 2018 at 2:59 pm

    Despite Outrage, NIKE SALES INCREASED 31% AFTER Kaepernick Ad

    Gina Martinez | Time Magazine

    Updated: September 10, 2018 | Originally published: September 8, 2018

    Despite the backlash in the wake of Nike’s endorsement deal with Colin Kaepernick, the sportswear company has seen a 31% INCREASE in online sales, according to one outside estimate.

    Nike sales grew 31% from Sunday through Tuesday over the Labor Day holiday this year compared with the previous year, according to Edison Trends.

    On Sept. 3, Nike debuted their new campaign featuring the former San Francisco 49ers quarterback, who sparked the wave of NFL national anthem protests against racial inequality last year.

    His actions enraged many, leading Kaepernick, who is currently an unsigned free agent, to claim he has been blacklisted by NFL leadership. Nike followed up on Wednesday, releasing an ad featuring Kaepernick, which aired during the NFL season opener on Thursday.

    After the announcement, many Nike customers blasted the decision on social media. Some filmed themselves destroying Nike products and claiming they will boycott the company.

    President Trump, who has been a very vocal critic of players kneeling during the anthem, weighed in on Nike’s endorsement deal Friday, questioning the company’s decision.

    Correction Sept. 10

    The original version of this story misstated the origin of the Nike sales data. It came from an outside research firm, NOT from Nike.

  • walter  On September 11, 2018 at 1:34 pm

    SYMBOLISM will be the death of the Western World. Lazy man/ Rich man protest. NOTHING COMES OF IT! usually.

  • Clyde Duncan  On September 11, 2018 at 4:03 pm

    • walter  On September 11, 2018 at 8:49 pm

      Only LIBERALS can make that stretch of comparison, millionaires kneeling, please. Not a fan of LeBron, but he at least did something positive. Democrats
      suckered people so long with empty Rhetoric, nothing happens, nothing changes, stop complaining, start demanding.

      • Emanuel  On September 12, 2018 at 2:03 pm

        The Republicans are a party of haters. They elect unfit bumblers to the presidency. Look out the bumbler in chief might find a reason to revoke your passport.

        If you are a man of color and you’re a Trump supporter you are a naive traitor in need of help.

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