One in five vanilla ice-creams has no vanilla, cream or fresh milk – UK Survey reports

One in five vanilla ice-creams has no vanilla, cream or fresh milk

Survey reveals how new rules mean cheaper ingredients are usurping traditional elements

Britain’s longest heatwave since 1976 has seen ice-cream sales soar, but a survey has revealed that some brands are sold without vanilla, cream or fresh milk.

Vanilla has traditionally been Britain’s favourite flavour but a Which? investigation of supermarket and branded vanilla ice-creams found a number of them were lacking some key ingredients.

One in five of the ice-creams examined by the consumer watchdog had none of the three ingredients shoppers might reasonably expect to find in vanilla ice-cream. Only half of the 24 surveyed contained all three traditional ingredients.

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