FIFA 2014 World Cup Brazil: Who are the Real Winners?

Three Worlds One Vision

A boy walks in front of graffiti painted against infrastructure work for the 2014 World Cup at the Metro Mangueira slum in Rio de Janeiro“Destroying my Community for the World Cup”
Favela Metrô Mangueira – Rio de Janeiro – June 2012
Source: Reuters/Sergio Moraes

When FIFA elected Brazil to host the 2014 FIFA World Cup, I shared the elation of the Brazilian people. I saw it not only as an opportunity to showcase Brazil’s economic growth, but also the warmth and hospitality of its people.

At the time, Brazil’s then Minister of Sports of President Lula’s government promised the people: “The stadiums for the World Cup will be constructed with money from the private sector. Not a cent of public money will be used for the stadiums.” (UOL Copa do Mundo)

Almost a year later, the global economic crisis changed our world. Even though Brazil recovered faster than many other economies, the world market for its products had changed. Private funding shriveled. Of the twelve host cities for the World Cup football…

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