One scapegoat does not fix LIAT or Caribbean Airlines – Commentary

One scapegoat does not fix LIAT or Caribbean Airlines – Commentary
Published on September 23, 2013 – Caribbean News Now
By Robert MacLellan

Some might believe that, for the second time in only three years, Captain Ian Brunton has been made a scapegoat by the board of directors of a Caribbean airline company – fired as CEO of Caribbean Airlines Limited in late 2010 and, last week, he resigned as CEO of LIAT.

Indisputably, the overall operation of LIAT has continued to be disastrous during the last four months but so has the marketing / PR / communications function and yet the senior management there appears unchanged going forward. More importantly, the chairman, Jean Holder, and the LIAT board — which has authorised the strategy, business plan, operating budget and bank loans underlying the recent chaos and financial uncertainty – also appear unchanged going forward.     [Read more]

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Comments

  • de castro compton  On 09/25/2013 at 3:01 am

    LIAT has passed its “sell by date” obsolete to requirement…the whole team its coaches equipment etc … Its only chance of survival is a “take over” or “buy out”
    by some bigger/better player or players.

    EASYJET a major player in the UK is now focused on expansion in its European
    City to city programme….I fly regularly with them bookable on internet months
    in advance city to city for less than 50 pounds return…there are a few others
    Plying the routes but none as aggressive or competitive price-wise.
    LIAT should be looking to a bigger/better/bolder player for its future
    or sadly it will “implode” ! The industry has moved on ….LIAT is history.

    Our world is global..LIAT owners/management must think global and act local
    or its demise is imminent…
    Sad fact ! The question not “if” but “when”…

    Kamptan

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