Daily Archives: April 7, 2013

Rewards of Brazil’s Market for Perfumes, Toiletries & Cosmetics – Rosaliene Bacchus

Three Worlds One Vision

Perfumes Natura BrazilPerfumes Natura – Brazil
Source: naturavendas.wordpress.com

Brazilians adore perfume. In Northeast Brazil – the region with 42.5 percent of perfume sales – 79.7 percent of the population use perfumes, according to the Union for the Industry of Perfumes and Toiletries of São Paulo (SIPATESP). I was therefore not surprised to learn that in 2010 Brazil overtook the United States as the world’s largest market for perfumes with US$6 billion in sales (Euromonitor International).

At Ceará Importers,* we imported a wide selection of perfumes and toiletries of several popular American and European brands. Our suppliers provided us with the declarations of manufacturing and quality controls required by the Brazilian health authority for obtaining our import licenses. Translation of product labels from English to Portuguese, required for commercialization of these products in Brazil, became my responsibility.

When import regulations became more rigorous, we had secured contracts with two American manufacturers for…

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